Earlier this year Gillette, the shaving company, released a quite Woke video.
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Since then the company has down written $8 billion, which it claims comes from a shrinking of the market and stiffer competition. However if that was the case why have they completely revamped their commercials?
Have a look at the latest Gillette ad from here in Australia.
Ben the Aussie Firefighter
Apparently he's a real fireman!
Here's the American version.
Daily Shaving for Sensitive Skin & Ingrown Hairs
What I find interesting is that comments have been disabled on all of these ads, except for the first one!
Which has quite a few negative comments and 1,500,000 dislikes to 803,000 likes.
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