16 of 20 Profit
Firms should be profitable, not for profits sake but so that they can remain ongoing concerns.
There is nothing wrong with profit, but there is something wrong with greed. The aim of profits should be to pay the bills of the firm and to provide for the future. There may be a time when a firm needs to maximise profits, but that should be an exception not standard operating procedure. A profit at all costs attitude is one that is an economic attack upon the community.
A profitable firm provides jobs, economic activity, taxes and maybe most importantly of all a future, a shared future.
Upon Hope Blog - A Traditional Conservative Future